Google AdWords Keyword Tool – How it works!

Many bloggers and webmasters often make a mistake. They write posts and articles on their websites, but they often forget previously to analyse the keywords. However, there is a few things to note. Keywords are such a little thing. How to avoid those mistakes?

Keywords and Keyword Density

Keywords are words or word patterns, which are analysed and stored by search engines. For example, if you want to create a website about books you must use the main keywords “book” and “books”. Google analyses the site and prepare a report on the keywords the site. The more often the keywords are used in the context, the more interesting this site is for Google.

However, care should be taken here also. Keywords calculated based on a Google keyword density. Another example: the website includes an article with a hundred words, and every tenth word is the keyword searched, this corresponds to a keyword density of 10%. However, a keyword density of 10% would be completely incomprehensible in any text. A keyword density of 2-3% is reasonable. Otherwise, the site looks untrustworthy.

Therefore, if you are trying to optimize your web site for one or more keywords, then you should remember – not more than 2 to 3% keyword density. Always remember that a website lives thanks to the visitors.


Keywords cannot only consist of a word. In addition, word combinations are possible keywords. These are called long tail keywords. Why is this important? Is not it enough to optimize for only one keyword? This is where the spirit of invention comes to the rescue. Keywords like “book” or “books” or “recipes” are of course very often sought.

Book – 11,100,000 Global monthly searches
Books – 5,000,000 global monthly searches
Recipes – 11,100,000 global monthly searches

However, the competition in such keywords is also extremely high. More competition means that it is much more difficult to be listed on the first results in Google search.Here, the long tail keywords come into play. Sticking to the old instance. We want to optimize for the keyword “recipes”. For the keyword “recipes for cakes“, there are 673,000 global searches per month.

However, the competition for it is likely to be significantly lower than for the keyword recipes. Therefore, you might make it even be on the first page of search results listed and it can therefore generate significantly more visitors.